Endurance Cycling
Your goal. Your test. Your plan.
An Ötztaler finish time, your first gran fondo or 300 watts FTP — Strive turns your goal into a scientifically grounded training plan.
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The problem
An off-the-shelf plan doesn't know your goal
Training plans off the internet are spreadsheets: fixed weeks, fixed volume, no link to your event, your form or your time. What's missing is the connection between what you want to achieve and what you should ride this week.
That gap is exactly what Strive closes.
You name your goal — an event, a finish time or a target FTP. A performance test sets your starting point. From that comes a periodised plan, counted backwards from your goal date, that adapts when life does.
Goal, not calendar week
The plan is built backwards from your goal date, not forwards from today.
Adaptive, not rigid
Sick week, business trip, a strong test — the plan recalculates instead of falling apart.
Explained, not ordered
Every session tells you why it's in the plan and what it's meant to do.
How it works
Three steps to your plan
Step 1
Pick your goal
An event from the database, a finish time or a target FTP — plus the hours you actually have each week.
Step 2
Ride the test
A guided test in the app or on your smart trainer. No power meter? Heart rate works too.
Step 3
Get an adaptive plan
A periodised plan counted back from your goal date. It adjusts when training, testing or life demands it.
The product in action
Your path to the goal, made visible
Path-to-goal chart
Your form curve against the finish line — you see instantly whether you're on track.
Calendar
The week at a glance, every session with its purpose, duration and target range.
Zones
Zones from your own test, not from a rule of thumb — in watts and heart rate.
At home everywhere
Plan on the desktop, ride anywhere
Deep analysis on the big screen, the plan in your pocket, the session on the device you prefer.
Connections
Activities come in automatically, workouts go out structured.
- Strava sync
- Zwift export
- MyWhoosh export
- Smart trainer
A pillar of its own
FIT upload — independent of everything
Upload your FIT files directly. Strive works fully without any connected third-party account — deliberately, because no training plan should depend on another platform's terms.
Who it's for
For riders with a date in the calendar
Strive is for ambitious amateur road cyclists with a concrete event — not for pros with a support staff, and not for casual riders.
An event in the calendar
Ötztaler, Alpenbrevet, a first gran fondo or a finish time you've carried around for years.
5 to 12 hours a week
Training has to fit between work and family — the plan bends to your time, not the other way round.
DACH and international
Fully in German and English, built for the big Alpine events.
No coaching budget
Real coaching runs 150 to 300 euros a month. Strive brings the methodology at a fraction of that.
Science & trust
Rule-based, traceable, no black box
Built by endurance coaches — following current training science, not gut feeling.
Rule-based, no black box
The plan follows a documented training logic. Same input, same plan — every time.
Method matched to your hours
Sweet spot, polarised or pyramidal: the distribution is chosen for your hours, and justified.
Every session explains itself
Each one comes with a sentence on why it's here now and what it does for the goal.
Built by coaches
Developed by endurance coaches who coach by these principles themselves.
Pricing
Start small, grow whenever
The performance test is free and stays free. You only pay for the full goal-based plan.
Free
To try it out
€0
forever
- Performance test with FTP and zone calculation
- Static four-week base plan
- Strava sync and basic statistics
Recommended
Pro
The core product
€12.99/month
or €99 a year
- Full goal-based plan (event, FTP or finish time)
- Adaptive replanning and every analysis view
- Workout export to Zwift, MyWhoosh and trainers
- All future sport modules included
Founding
Limited to 200 seats
€79/year
locked in for life
- Full Pro access, permanently at the founding price
- Badge on your profile
- A direct line to the founders and a say in the roadmap
Prices include VAT. The founding tier is limited to the first 200 members.
Ready?
Your goal won't wait
Claim your spot on the waitlist — the first 200 get founding member terms.